I’m sure we’ve all heard the buzz on Apple’s newly featured product, the new Mac Book that is being marketed off of its environmentally friendly campaign.
This newly designed, sleek laptop is so energy efficient that it was awarded the ENERGY STAR certification for its low power requirements. The new Mac Book Pro was also awarded the highest rating of EPEAT Gold, which rates how recyclable a product is.
Along with these awards, the Mac Book has become a safer product with a Mercury-free and Arsenic-free LCD screen. Lastly the computer contains a longer lasting battery than its previous model and precision shipping has been developed with minimal packaging to cut back on materials used and gas used to ship the product.
Apple’s “world’s greenest lineup of notebooks” takes on a multimedia approach. To begin with, Apple has an extensive ad featured on its website giving in-depth details about every “green” aspect of the new Mac Book.
Aside from the Apple website, I have also seen ads for the Mac Book on the margin of Facebook.com. Next, this ad campaign has also been featured in many newspapers and magazines. Last but not least, we have the awe-inspiring TV commercial featuring the new environmentally friendly Mac Book.
We can find these ads any day of the week and at all hours of the day. This may be explained because the target audience for the new Mac Book ranges from college students to adults who we can find viewing TV and reading ads any time of the day, whether it’s early in the morning or late at night.
I believe that Apple’s Mac Book “going green” campaign is extremely effective in reaching its target audience. Just take a look across every college campus, how many students do you see using Mac Book’s?
I, myself, even own one of the new Mac Book’s. I waited four months into my freshman year before getting a laptop because I heard about that the new environmentally friendly Mac Book was going to be released sometime around December.
Although, not everyone is using the Mac Book, many previous PC users are quickly noticing the draw of Apple’s products. From their persuasive promotions, practicality, and user-frendlisness, many computer users are switching to the Mac Book.
Who could resist any product promoted by Apple in such style and trendiness? I know I couldn’t!
The World’s Greenest Lineup of Notebooks
